Vova

Vova is an online shopping software mainly for European customers. This was an app design improvement practice where the group and I communicated with one of Vova's managers and tried to give iterations of Vova's interface during a UX and Product Innovation course at Zhejiang University. I was responsible for part of the interface design and all the interaction design.
After completing the design research, we decided to keep the Voucher Card and Flash Sale, the hallmarks of Vova, and iterate fully on the visual and interactive design. We chose bright orange and white as the main colours and used black as the main colour for the Flash Sale to highlight its short duration and strong discounts. We focused on improving the flow of interaction between shopping and adding memberships to improve the user experience.